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Job Description
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COMPANY: FORTUNE 500 IT COMPANY
POSITION TITLE: DIRECTOR 1 – MARKET MANAGEMENT GFS
LOCATION: BLUEBELL, PA, BUT WILL CONSIDER VIRTUAL
REPORTS TO: VICE PRESIDENT OF MARKETING AND COMMUNICATIONS, GLOBAL
INDUSTRIES
DESCRIPTION:
The incumbent will be responsible for building global industry and client centric marketing programs mapping
client/industry needs to Companies Capabilities including understanding macro industry trends and working in
concert with Sales and the Business Practice for an integration go-to-market approach. Work closely with the industry
practice, Company marketing community and other BU’s, especially our Outsourcing and Technology groups to drive
profitable growth strategies for the company in this market segment.
RESPONSIBILITIES:
Develop and execute an annual marketing plan for the company in Global Financial Services industry, and the target
500 company clients within that industry. The Marketing Strategy will be based on the business strategy of the GFS
business
• Understanding the industry and the trends impacting the clients in order to build awareness, consideration and
preference marketing programs for this industry segment. Overall the individual will prime the messaging and
content framework for companies solutions and capabilities in Global Financial Services
• The individual would be the Marketing executive for key accounts in Global Financial Services, and work closely
with the Field Marketing team and design specific programs tailored to the clients in the industry segment that
drive awareness, consideration and preference
• The individual would leverage their understanding of the industry in order to assist in the annual strategic planning
process and development of the annual business plan. The marketing plan would then need to be developed
based on the business strategy of the practice to achieve Company objectives. The marketing plan would include
the strategy and programs including: Awareness, Thought Leadership, Demand Generation, and Sales
Enablement components
• Execute the Marketing strategy for Global Financial Services – leveraging Field Marketing, Corporate
Communications, Create Media Services, and other groups within the Companies Marketing community
QUALIFICATIONS:
Assist in the strategic planning development and production/execution of associated global marketing plan in order to
develop marketing strategy and tactics to achieve the Company objectives
1. BA Degree in Commerce, Business, Economics or Marketing
2. Extensive Strategic Marketing experience
3. SME in Financial Services industry
4. B2B Marketing Experience – Services focus
5. Ability to influence change in a highly matrixed environment
6. Strong communications and collaboration skills
**DESIRED**
1. MBA preferred
2. Basic Microsoft knowledge (PowerPoint, Excel, Word)
Interested candidates may send the resume to edwardprocter@kgsearch.com with
the position title in the subject line of the email.
ABOUT KG SEARCH
A professional services consulting firm hired to directly source prospective candidates. The company’s strategy of
maintaining long-term relationships has created a success paradigm that nets great benefits for candidates and
clients. Your confidentiality is totally respected. Resumes and other employment-related information are not shared
with the client until we have secured your permission. Likewise, we may be asked to maintain client confidentiality.
KG provides confidential recruiting support for its corporate clients.
Contact info@kgamerica.com to learn how your
company can improve its recruiting operations.
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